What Is The Guest Life Cycle?

IQware Hospitality 101

If you’re brand new to hospitality you may have heard the term “guest life cycle” thrown around a fair bit…but what exactly is the guest life cycle? Read on to find out. You can think of the guest life cycle as the four stages a guest goes through when lodging at a property – before they arrive in the hotel, when they arrive, while they’re staying, and after they’ve departed.